AI Visibility
Semantic Variants
Discover the internal fanout queries AI engines use when answering user prompts, and create content to get cited.
When a user asks an AI engine like ChatGPT or Perplexity a question, the AI doesn't search with that exact query. It breaks it into multiple internal "fanout queries" — different angles on the same question. Semantic Variants shows you these queries so you can create content that gets cited.
How It Works
- 1Run prompts through AI engines via the Prompts page — the system captures the fanout queries
- 2Navigate to Semantic Variants (from the sidebar or from the Prompts page)
- 3Browse variants grouped by prompt or view all unique variants
- 4Create content or track high-value variants as new prompts
Variant Types & Citation Rates
- First queries (34.4% citation rate) — The initial search queries AI generates. Highest priority for content creation.
- Middle queries (17.6% citation rate) — Refinement queries that explore deeper angles. A "Blue Ocean" opportunity.
- Last queries (21.2% citation rate) — Final verification queries. Good for comprehensive coverage.
Two Views
- By Prompt — Accordion-style grouping. Each prompt shows its fanout queries with brand mention indicators, word transformations (added/dropped/preserved), and action buttons.
- All Variants — A deduplicated list of all fanout queries across prompts. Search, sort by A–Z, frequency, or mention status.
Actions
- Track — Add a variant as a tracked prompt. Choose an existing topic or create a new one.
- Generate — Create content (blog post, FAQ, comparison, tutorial, case study, or product page) optimized for that specific variant.
Pro Tip
Focus on "First" variants where your brand is NOT mentioned — these have the highest citation rate and the biggest opportunity for improvement. Use the Generate button to create targeted content.