Revenue Attribution
Revenue Attribution Overview
Understand how Reaudit connects website visitors, AI referrals, bot crawls, and Stripe purchases into a unified revenue view.
Revenue Attribution is Reaudit's closed-loop analytics system. It answers the question: which channels, AI platforms, and bot crawls actually drive paying customers? It merges data from up to four sources — GA4, Cloudflare, Reaudit Tracking, and Stripe — into a single dashboard.
What You See
- Visitors — Total unique visitors from GA4 or Reaudit tracking
- Revenue — Total revenue from Stripe charges in the selected period
- Sales — Number of successful Stripe charges
- Rev/Visitor — Revenue divided by visitors
- Bounce Rate — From GA4 (percentage of single-page sessions)
- Session Time — Average session duration from GA4
- AI Referrals — Visitors arriving from AI platforms (Perplexity, ChatGPT, etc.)
- Bot Crawls — AI bot visits (GPTBot, ClaudeBot, PerplexityBot, etc.)
The Traffic & Revenue Chart
The chart shows daily visitors (blue line) overlaid with revenue (green area). Hover over any day to see the exact visitor count, revenue, bot crawls, and AI referrals. This helps you visually correlate traffic spikes with revenue.
Referrers Table
The referrers table shows every traffic source sorted by revenue. AI sources (Perplexity, ChatGPT, Gemini, Claude) are tagged with an "AI" badge. For each referrer you see the visitor count, and if Stripe data is connected, the revenue attributed to that source.
Revenue by AI Source / Bot Type / Attribution Quality
Three cards on the right side break down your revenue:
- Revenue by AI Source — Revenue from visitors who came via AI platforms (e.g., Perplexity AI $59.80 from 2 sales)
- Revenue by Bot Type — Revenue correlated with specific AI bot crawls (GPTBot, ClaudeBot, etc.)
- Attribution Quality — Confidence level of the attribution (High, Medium, Low, Correlation)
Data Sources
The dashboard shows badges at the top (GA4, Cloudflare, Stripe, Tracking) indicating which sources are connected. The more sources you connect, the more complete the picture becomes.