Paid Intelligence
Brand Profile
Configure your brand voice, vocabulary, and personality for consistent ad generation.
The Brand Profile is the foundation of your ad generation. It captures your brand's identity so every ad feels on-brand. The profile automatically loads data from your project settings, knowledge base, and GTM strategy.
Overview Tab
Contains your core brand information pulled from project settings:
- Brand Name — Pulled from your project settings (read-only here)
- About — Your brand story and description. Editable; falls back to your project description
- Unique Selling Proposition — What makes you unique. Click "Generate" to have AI create one from your knowledge base
- Industry & Competitors — Pulled from project settings (read-only here)
- Brand Personality — e.g., Friendly, Professional, Bold, Innovative
- Brand Archetype — Jungian archetypes like Creator, Explorer, Hero, Sage
Voice & Tone Tab
Fine-tune how your ads sound:
- Voice Persona — How the brand positions itself (e.g., Thought Leader, Friendly Advisor)
- Tone Style — Emotional flavor of messaging (e.g., Confident, Warm, Urgent)
- Vocabulary Type — Language formality (e.g., Technical, Conversational, Simple)
- Writing Style — Sentence construction (e.g., Short & Punchy, Story-Driven, Data-Driven)
- CTA Style — How your calls-to-action feel (e.g., Direct, Soft, Urgency-Driven)
- Emotional Signature — What the reader should feel after seeing your ad
Vocabulary Tab
Control the exact language used in your ads:
- Preferred Vocabulary — Terms and phrases to use consistently (comma-separated)
- Banned Words — Words or tones the brand never wants used
- Copywriting References — Paste sample copy that represents your brand voice
AI Generation
Each vocabulary field has a "Generate" button that uses AI to suggest terms based on your brand profile and knowledge base. You can generate and then edit the results.