Paid Intelligence
GEO Scoring Explained
How Generative Engine Optimization scoring works for ad creatives.
GEO (Generative Engine Optimization) Score is a proprietary metric that measures how well an ad creative is optimized for AI search visibility. Unlike traditional ad quality scores that focus on click-through rates, GEO measures alignment with how AI engines process and recommend information.
Score Ranges
- 80–100 — Excellent. Ad copy strongly reinforces brand in AI contexts
- 60–79 — Good. Solid ad with room for improvement
- 40–59 — Average. Consider revising copy or targeting
- Below 40 — Weak. Ad may not effectively improve AI visibility
What Affects GEO Score
- Use of brand-specific vocabulary and terminology
- Alignment with the target query's intent
- Inclusion of factual, citation-worthy claims
- Structured information that AI engines can parse
- Consistency with your brand voice profile
Improving GEO Score
Fill out your Brand Profile completely — especially the Vocabulary tab. Ads generated with rich brand context consistently score higher.