Paid Intelligence
Analytics & ROI Dashboard
Track ad spend, visibility lift, and ROI across all your campaigns.
The Paid Intelligence Analytics page provides a closed-loop view of how your ad spend correlates with AI visibility changes. This is the key differentiator — you can see whether paying for ads actually improves how AI engines talk about your brand.
Key Metrics
- Total Ad Spend — Sum of all campaign spend across platforms
- Visibility Delta — How much your AI visibility score has changed since campaigns started
- Gap Coverage — Percentage of detected gaps that now have active campaigns
- Avg CTR — Average click-through rate across all campaigns
- Avg CPC — Average cost per click
- Cost / Vis. Point — How much you spend per 1% visibility improvement
Charts
- Spend by Platform — Pie chart showing how your budget is distributed across Google, Meta, LinkedIn, and X
- Spend by Campaign — Bar chart comparing spend across individual campaigns
- Visibility Lift by Query — Bar chart showing which queries saw the biggest visibility improvements
Spend Optimizer
The Spend Optimizer uses a predictive model (linear regression) trained on your historical campaign data to help you plan budgets:
- Predict Visibility Lift — Enter a spend amount to see the predicted visibility improvement
- Recommend Spend — Enter a target lift percentage to get a recommended budget
Prediction Accuracy
Predictions improve as you run more campaigns and accumulate visibility lift data. The R² score and confidence percentage indicate how reliable the predictions are. With fewer than 5 data points, predictions will show low confidence.
Why Are Metrics Showing Zero?
If all metrics show zero, it means:
- No campaigns have been created or published yet
- Published campaigns haven't accumulated performance data yet (sync may be needed)
- Visibility lift hasn't been calculated yet — this requires both campaign data and prompt tracking data over time
The analytics dashboard will populate as you create campaigns, publish them to platforms, and the system measures visibility changes over time.