AI Visibility
Sources
Understand which sources AI models cite and create content to get mentioned.
The Sources page shows you which websites and content AI models reference when answering queries about your industry. Understanding these sources helps you identify where to focus your content efforts.
Sources Page Tutorial
What You Can Learn
- Which websites AI models trust as authoritative sources
- How often your website is cited vs competitors
- Content gaps where you could gain visibility
- Trending sources in your industry
Create Content for Sources
Directly from the Sources page, you can create AI-optimized content for specific platforms:
- Reddit Posts - Create engaging posts for relevant subreddits
- Articles - Generate blog posts and articles optimized for AI citations
- Forum Responses - Craft helpful answers for community platforms
- Guest Posts - Create content for high-authority sites in your industry
Sources are extracted from AI responses that include citations, particularly from models like Perplexity that always cite their sources.
Decay, Movers, and YouTube tabs
Beyond the URL view, Sources includes specialized tabs for citation lifecycle and platform breakdowns:
- Decay — Half-life and peak metrics per cited URL, sparkline curves, and a refresh queue sorted by shortest half-life. Use Fix to open Optimization for owned URLs, or Pages to inspect the URL in the Pages command center.
- Movers — URLs that gained or lost citations between periods.
- YouTube — When YouTube is a top cited domain, see channel, video, and category breakdowns.
Sources stats accordion
The summary card at the top collapses to your leading AI engine, total citations, and the AI Engine Mix bar. Expand it for platform mix, top domains, and per-engine source-type breakdowns (including video opportunities for Gemini and Google AI).