AI Visibility
Brand Alignment: How AI Sees You vs. Reality
See how AI engines picture your brand across a five-part perception scorecard and against competitors, find what is misaligned, and prove your fixes are working.
Brand Alignment shows how AI engines actually describe your brand, compares that picture to what you tell us is true, and turns the gaps into prioritized fixes. It is built from the answers AI engines give for your tracked prompts, so it reflects what real users see — not a guess.
The perception scorecard
Instead of a single sentiment number, Reaudit scores how AI talks about you across five categories, each from 0 to 100. Scores are built by reading the specific claims AI engines make about you, so a category stays empty until there is real evidence for it.
- Trust & Reliability — is your brand described as trustworthy, safe, and dependable?
- Quality & Performance — how AI rates what you deliver.
- Value & Experience — pricing, ease of use, and support perception.
- Market Position — whether AI treats you as a recognized, recommended option.
- Innovation & Appeal — how modern, unique, and forward-thinking you seem.
Versus competitors
Under the scorecard, Reaudit compares your category scores to each competitor and shows where you lead, where they lead, and the single biggest gap to close. Use it to focus content on the dimension that is actually costing you.
Momentum & compounding
In the Alignment tab, Reaudit also answers the question "is anything compounding?" It compares your AI presence (how often AI surfaces you) against your demand signals — branded search clicks from Google Search Console and direct traffic from GA4 — over the last 90 days versus the prior 90, then recommends one clear next play.
- Invest upstream — AI rarely surfaces you in your category. Build category-level presence before optimizing conversion (and urgently if demand is already growing, because the discoverability lag tends to catch up within months).
- Fix the narrative — AI finds you but describes you wrong. Fix category, competitors, attributes, and sentiment before spending more on demand.
- Build proof — you are present and well understood, but demand is not compounding. Build reviews, share of voice, and word of mouth.
- Compounding — present, understood, and demand is growing on its own. Keep investing in what is working.
Connect GSC + GA4 for the full picture
AI presence is measured from your tracked answers automatically. Connect Google Search Console and GA4 to add the demand half — branded search and direct traffic — so the compounding diagnostic is complete.
Confirm reality, get fixes
- 1Review the AI picture — category, peers, reputation, and per-engine presence.
- 2Answer the diagnostic — confirm your real category, competitors, target queries, ideal customer, and the attributes you most want to be known for. This is stored separately and never changes your project settings.
- 3Read the fixes — Reaudit flags each mismatch (wrong category, wrong competitors, absent from your own category, or AI not describing you on the attributes you chose to own) and gives a prioritized, copy-ready fix you can hand to the assistant or your IDE.
Prove your fix worked (corrective tracking)
Fixing AI perception only matters if the answers actually change. When you publish content to address a fix, click Mark as published and add the page URL plus the key phrases it makes. Reaudit then watches the AI answers it collects afterwards and tells you whether the corrective is being reflected.
- Published — pending — registered, waiting for fresh AI answers.
- Reflected in N answers — AI answers now quote your phrases or cite your page. The fix is landing.
- No change yet — a week has passed with no pickup; consider strengthening the page or building more off-site signals.
Check progress anytime
Use "Check if reflected" to re-scan on demand. Reflection depends on AI engines re-reading the web, so give a freshly published page some time before expecting movement.
Export your report
Use the Export button at the top right to download everything on the page. Choose PDF for a branded, client-ready report (scorecard, competitor gaps, findings, fixes, and corrective status) or CSV for the raw data to slice in Excel or Google Sheets.