Paid Intelligence
Creative performance breakdown: what made your ads work
See which hooks, offers, calls to action and images drove your ads’ results, compared with your average, and which ads beat it.
Turn it on in Project settings → Agent features → Creative performance breakdown. It is rebuilt after every ad performance sync, or press Rebuild in its panel.
What it compares
- Hook type (problem, social proof, curiosity, urgency, transformation, storytelling, contrarian) and the opening line itself.
- Offer the ad leads with (a discount, free trial, demo…), labelled by AI when it is not obvious.
- Call to action, image (the same image reused across ads is grouped, with a thumbnail) and format.
- For each: how many ads used it, their combined CTR, conversion rate and ROAS, and how far above or below your average they are.
- Per ad: a one-line verdict, for example “Above average (+28% conversions, +37% CTR): problem agitation hook, 20% off”.
What it needs
At least two ads with 100+ impressions each, synced from your ad accounts in Paid Intelligence. Video scenes are not analysed yet, because scene-level data is not stored for ads.
Agents read the breakdown when they write ads (get_creative_breakdown) and lead with what performed above average. Building it makes one small AI call, counted in the project’s AI usage.